6 Tips on getting the best results with Instagram Videos for Brands

By |February 27th, 2016|Findings, Opinions|

How should Instagram Videos look like, how long should they be, and what is the best format to get the best results. Those are some of the questions I will answer below about Instagram Videos.   1. Video Format: Videos on Instagram are in a square format (640x640), so make sure you are filming the [...]

Videos can actually have a high impact on Facebook, contrary to belief

By |July 22nd, 2014|Findings|

One thing that I hear often and have also seen in a few studies, is that it makes no sense to promote a Video on Facebook. It would only be a flop which would not get any engagement and make the users mad. Well, I can say it is so, in the most used way [...]

Comedy Sketch: ‘At the end of the day you are an expert!’

By |March 31st, 2014|Findings|

I think this is one great Comedy Sketch about experts and how hard it is for them in the corporate world. Everything is wrapped in a short meeting to put the base for a new project. The lack of minimum knowledge which the other participants show about the expert's domain and their impossible visions about [...]

Facebook Ads, Creation Process and Reports simplified by adding Objectives

By |October 10th, 2013|Findings|

As always I was looking at my Facebook Business Account to see how the ads are running and saw that some things have changed. In June Facebook announced that it will remove some of the ads types and that some of them will be merged. The announcement was also about the Page Post Like, Page Post Comment and Page Post Sponsored Story which would become a single type of ad. […]