Guide: Blogger Outreach – How NOT to mess it up

By |2017-07-12T21:07:56+00:00December 18th, 2012|How To's|

Presuming that you’re not working for a multi-national that spends millions of marketing dollars or that you crawled out of your mother’s womb with a silver spoon, you would outreach to bloggers – like real men do; aka using the conventional methods of building relationships (vs. organizing a pitch via a super expensive PR agency [...]

Solving the Twitter-Instagram Issue with IFTTT

By |2017-07-12T21:07:57+00:00December 11th, 2012|How To's|

As you might have already found out, Twitter will no longer integrate with Instagram. After all, it seems that they have decided to include filters in their Twitter app, and ditch Instagram. It could be also because Instagram is owned by Facebook, even if there are different types of users on each of those social [...]

Free real-time brand monitoring with Google Alerts and a Feed Reader

By |2017-07-12T21:07:58+00:00December 10th, 2012|How To's|

There are lots and lots of tools with which you can monitor your brand, paid and free. Google Alerts mixed with a Feed Reader or e-mail notifications is one of the oldest methods I use and it is still a very good one. It is good because it’s using Google data directly and in real-time. [...]

How To: Understand, Set Up, Recycle Facebook Ads

By |2017-07-12T21:07:59+00:00November 26th, 2012|How To's|

Facebook Advertising is used by many companies to promote their Facebook Page, Posts, Events, Apps and product/services websites. Facebook is trying to give advertisers a lot of room to customize the ads and precisely target people who are interested. It is very important to have an objective before starting the ads, depending on that, you [...]

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