6 Tips on getting the best results with Instagram Videos for Brands

By |September 20th, 2015|Findings, Opinions|

How should Instagram Videos look like, how long should they be, and what is the best format to get the best results. Those are some of the questions I will answer below about Instagram Videos.   1. Video Format: Videos on Instagram are in a square format (640x640), so make sure you are filming the [...]

9 things that make your Mobile Presence Fail

By |December 20th, 2012|Opinions|

Marketers see lots of mobile websites and campaigns fail, still some of the marketers who first pointed at their colleagues make the same mistakes afterwards. It’s maybe because despite the fact that they know what they should do, they don’t give that much importance to mobile. But wait, we all know that mobile is one of the most important channels for brands, people use mobile more than their PC’s.   I’ve split the fails in two: Mobile Website and Mobile Campaign. […]

Facebook introduced Pages Feed after criticism

By |November 15th, 2012|Opinions|

After criticism from companies that their posts were not reaching the users as they should through the news feed, Facebook introduced yesterday a new feature called “Pages Feed”. The complains were not only coming from the companies which wanted to reach the fans they already acquired, but also from Facebook users who wanted to see what the brands are posting on their timelines. […]

Facebook got greedy and it’s not stopping

By |October 25th, 2012|Opinions|

Facebook, the most used platform by people but also by businesses to promote their brand, services and products. Some while ago things were simple, you did some great campaigns on Facebook, had great content which people liked, did some ads for new likers acquisition and everybody was happy. And by that I mean you reached our Facebook likers with the  brand communication. Now the game changed a bit and I am pretty sure it’s because of the IPO. What that does mean for brands is simple, Facebook wants more money, in other words they’ve cut the reach of brand pages to an average of 15%. To get more reach, brands have to pay for each post – Promoted Posts. This is affecting brands also because it is preventing them from reaching Listeners, the fans who do not like, share or comment but just listen. […]