Stop whining about your reach on Social Networks and Read this

By |July 31st, 2014|Thoughts|

As I always point out, social networks are businesses and they need to make money. They don't want to make happy business that are using their free services, they want to make them a bit happy and get them to pay for services. But they still leave some open doors, which you, as a business, [...]

More than a Presentation Resume of my professional life

By |April 20th, 2013|Thoughts|

One week ago I was looking again on my online CV and found out that it is very impersonal and very focused on my professional life and nothing else. In the classic CV’s, you can not extract information about how the person is or what his/her past looks like. Neither can you see how he/she sees things. For a recruiter, getting a CV is just another paper in a pile, boring resumes which he has to look over and select. But what if one of the Resume’s has something special, a story behind the person who sent the résumé and what he is looking for? Maybe the recruiter can relate to you and better see if you fit the company style. […]

Online Campaign Plan – How it should look like

By |March 30th, 2013|Thoughts|

It is a bit hard to do an Online Campaign Plan without having a template in place which helps you to keep things in order and to see the big picture. I am one of the guys who wants to put all the details in a document when possible and even have a complete presentation of the campaign. The S.M.A.R.T criteria is a basic thing you have to know when starting to think about your plan. You might wonder what it means, the letters come from Specific, Measurable, Attainable and Relevant. […]