Guide: How to get your Business Online with Success

By |February 17th, 2016|Thoughts|

Where and how to start in the online space, that is what most business owners ask themselves when they are ready to get their business in the online sphere. The issue appears when they have bad consultants which come with ideas for campaigns or creation of accounts without even checking if the social sites are [...]

Anatomy of Social Media Departments

By |October 24th, 2012|Thoughts|

Social Media Departments are a must for middle to large-scale companies today, but also small businesses started to do social media locally. If in some cases we have employees that do social media along with other daily tasks, in other cases we have very well-defined teams inside companies which are composed of 2 to 12 and more people. The department where social media should be in depends very much on how the company is organised. Generally we can look at 3 big departments where it could be located:  Marketing, Communications or stand alone. […]