The Right Way to Get in The Digital Space with Your Business

By |January 16th, 2013|Thoughts|

Where and how to start in the digital space, that is what most business owners ask themselves when they are ready to get their business in the digital sphere. The issue appears when they have bad consultants which come with ideas for campaigns or creation of accounts without even checking if the social sites are relevant for the business or what the background, current status and competition of the business is. Usually by making the mistake to start with campaigns and activities without background, business continue on that bad path and follow goals that are actually not relevant for them. Maybe just because they have a fear inside not to have started something and now accept that it was wrong. But it’s not the end of the world for those who already started bad, they have to stop doing what they do right away, look back, re-evaluate what they did wrong, remove all the activities and goals that are useless, keep the good ones, add others if necessary. So what has a business to look at when they want to get in the digital space? […]

Why Social Media Optimization is important to SEO nowadays

By |November 1st, 2012|Thoughts|

Search Engine companies like Google, Yahoo and Bing have seen an opportunity into using social media data to improve their ranking data and database. Some time ago Google tried a partnership with Twitter to show real-time tweets directly into the search results. The official partnership between them is now closed but Google is still using data from social media platforms to improve their ranking data. After some while Google launched the Google+ network which at first we thought not to influence the rankings on the search engine. It came up that it actually did,  users +1’ning helped pages to get more traffic and rank better. […]