This is a question which I have put myself today. Are these brands that have few million fans, lying to themselves? Are those fans really from their target group and target countries? Should we really look up to them?
I’ve seen many companies and talked to a lot of social media managers, mostly they start good. They do good content, they target people who are really customers and possible customers. But at one moment in time they fall into a trap, someone from the upper management or even they want to see the brand having millions of fans and a lot of engagement with the smallest possible investment. Why? To be the brand who has the most “Fans” or at least, be between the big ones in their industry, a race that brings them nowhere but makes them feel good. It’s actually because people want more and more, they are never pleased with what they have.
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