While there are many who call themselves specialists, experts or even guru's in this new marketing area called social media, I call myself passionate in learning about what’s new in this ever evolving industry. It’s always better to let others recommend you as a specialist, and let your work speak for itself.
Over time, I found that marketing is in an ever changing process and that you always have to keep up with trends. What does or doesn’t work is debatable and ultimately, having extensive experience will give you the edge you’re looking for. Of course, trying out new tools and approaches could lead you to success if you’re the first ever to try them out.
My area of expertise covers everything online marketing related, including SEO, SEM, Website Optimization, Online Marketing Campaigns, Community Management and development, Social Media Marketing, Digital Marketing, Blogging, Online Communications, Event Management and Crisis Situation Management.
Knowing how everything works will give you a better understanding of a situation and also help you develop new strategies and tactics, to successfully complete objectives.
Working in a multinational corporation gave me an insight into how social media and online marketing behaves differently based on countries, regions and even continents. Over time I’ve grown accustomed to spotting these differences and trends so that I can better down-size global strategies to local ones, based on the targeted market. This multi-cultural environment gave me the proper skills to manage a team of people from all across the world and also find new ways to keep them engaged.
Bitdefender is the creator of award-winning, internationally certified Internet Security and Antivirus software.
Full professional proficiency
Full professional proficiency
Native or bilingual proficiency
Social Media Marketing,
Online Marketing, Online Communications, Community Relations,
Strategy Development, Online Reputation Management, Social Media Monitoring, Blog Marketing,
Blogger Outreach, Brand Awareness, Sentiment Analysis, Digital Marketing, Viral Marketing, Social Media Strategy, SEO,
SEM, SMO, Social Media, Community Outreach, Blogger,
Crisis Communications, Crisis Management
Bachelor of Business Administration (Marketing), 2009 - 2012
Academia de Studii Economice din Bucuresti
Business Administration in Foreign Languages (German)
Academia de Studii Economice din Bucuresti
Liceul Bilingv Decebal
Humanities and French
“It's a pleasure to work with Rudi. He is a highly innovative, effective and experienced social media evangelist. In his role at Villeroy & Boch he has a keen focus on the consumer needs and a superb ability to manage social media complexity while using analysis insights and specific technique. Rudi is also a great team player, always bringing out the best of his colleagues.”
— Andre May, Head of E-Commerce & Online Marketing - International Tableware Division, Villeroy & Boch, works with Rudi Bedy at Villeroy & Boch
“During my time in Rudi's team we developed several social media campaigns which fulfil their targets by far. Rudi is always very passionate and enthusiastic in his projects. He has an excellent know-how about different social media channels and always good advices for his colleagues.”
— Sebastian Adams, Product Manager Bathroom Furniture, Villeroy & Boch, reported to Rudi Bedy at Villeroy & Boch
“Working with Rudy is a constant surprise for me, a pleasant one. Highly responsive to any creative challenge,
passionate about his job and social media ongoing developments. He is always looking for improvement,
proving to be a great leadership and a skillful team manager.”
— Mihai - Octavian Giulvezan, Global Consumer Campaign Manager, BitDefender, worked with Rudi Bedy at Bitdefender
"Rudi has been working on the Bitdefender Social Media Marketing team from the beginning and has
accomplished great achievements, given his passion for this domain. Together with his team he has created
social media campaigns with significant impact, which overachieved the objectives initially set by the
company. He has also focused on educating the people through social media about the dangers of the internet
and how they can stay safe. A clear strategy with detailed tactics to achieve the objectives is a must for Rudi.
If you need a tip on what to do on Social Media, he is the guy to ask."
— Kathryn Schwab, North American Marketing & Global PR, Bitdefender Enterprise, worked with Rudi Bedy at Bitdefender
"With a thorough social media experience, Rudi is a very skilled Social Media Manager that encourages and
promotes novelty in his work. Having a deep understanding of social media communication and mechanisms,
Rudi is spontaneous and always prepared for new opportunities, which explains his constant overachievement
of KPIs and objectives. His people skills and sense of humor are major assets when it comes to coordinating
team members and creating new strategies. It's always real pleasure to work with Rudi."
— Alexandru Constantinescu, RO/MD Social Media Manager, Bitdefender, reported to Rudi Bedy at Bitdefender
"Rudi is focused on results and has both the strategic vision and the attention to key details. He's a good
communicator and an excellent problem-solver, and it all adds up to an excellent partner to work with."
— Ionut Oprea, Manager, STANDOUT, was a consultant or contractor to Rudi Bedy at Bitdefender
"Social Media has been/continues to be an integral component in the brand growth and penetration of
Bitdefender in the North American market. It is an ideal venue for customers and potential customers to
understand the latest threats and how to stay protected on their terms. It helps customers to understand why
Bitdefender continues to be the winningest antivirus company in the industry. Rudi and his team has deftly
managed this tremendous responsibility. With a deep understanding of the platforms, their advantages, how,
where and when to utilize and through creative applications, social media has carved its critical niche in our
marketing strategy and very advantageously - cost effectively. Rudi has helped to do something very difficult
for any software company - add a 'social' nature."
— Marc Narine, Consumer Marketing Director, North America, BitDefender, worked with Rudi Bedy at Bitdefender
"If you are looking for a person with strong knowledge in the Social Media environment and at the same time
a very good project manager then Rudy is the right person to work with. Therefore I would recommend him
as a reliable and trustworthy professional."
— Ciprian Stefan Istrate, Director of Consumer Product Marketing and Branding, BitDefender, managed Rudi Bedy indirectly at Bitdefender
"If you want to know about Social Media, and specifically how to leverage your business than you need to
talk to Rudi. His creativity and knowledge is unbelievable. He has a great instinct about managing staff and
helping each individual grow. Rudi is a fantastic business partner. He does what he says he is going to do, on
time or ahead of time. He is customer-focused, professional, and a pleasure to work with."
— Gabriel Chitu, Global Partner Training Manager, Bitdefender, worked with Rudi Bedy at Bitdefender
"Rudy has huge understanding and experience in his area of competence. His passion for Social Media
platforms and Online communication present in everything he does. I had opportunity to work with Rudy
during my activity as Retention Programs Manager and if somebody has ask me to say three words about
Rudy without any doubts ,I would say : creative, involved and motivated."
— Felix Craciun, Retention Programs Manager, Bitdefender, worked with Rudi Bedy at Bitdefender
"More than a colleague, Rudi has been a friend. His focus on creativity and perfection brings out the best in
people. Besides being the guru of social media, Rudi has an amazing sense of humor which instantly makes
him a favorite. He envisions for the far future and has the capability to scale his vision down to day to day
activities. I highly recommend Rudi as an excellent team player and strategist for Social Media. I wish him
good luck in all his endevours."
— Abdur Rehman, Marketing Manager - India, BitDefender, reported to Rudi Bedy at Bitdefender
"Rudi is what i call a dynamic online community manager. He understands the principals of engaging people
via online channels of communication. I had the pleasure to manage Rudi for years and we developed
together great projects that were instrumental to community development and brand awareness to
BitDefender. I am looking forward to seeing more great things accomplished by Rudi."
— Vitor Souza, Global Communications Director, BitDefender, managed Rudi Bedy at BitDefender
"Rudi is a genuine social media specialist with an excelent knowledge of communities development and
management. He initiated, developed and succesfully managed a global social community project for
BitDefender. Rudi has a lot of energy, passion and determination to set things on the right track."
— Carmen Capitanescu, Marketing Manager Romania,BitDefender, managed Rudi Bedy indirectly at BitDefender
"Rudi has been instrumental in BitDefender's social media efforts over the last 3 years, helping to develop
malwarecity.com into one of the top sites for the anti-malware press and community. He has asolid understanding of
and ability to execute social media and online programs and is a hard worker and dedicated
employee. Rudi has great potential and a promising future in social media and he would be an asset to any
company wanting to develop their social media strategy and team."
— Beau Roberts, Global Marketing Director, BitDefender Inc., managed Rudi Bedy indirectly at BitDefender
"It's been a pleasure to work with Rudi over the past two years. Rudi always maintains the utmost
professionalism and has been key in creating effective multichannel communications for BitDefender
utilizing Malware City, YouTube channels and other social media properties, all of which he has expertly
managed. Rudi has been an asset to BitDefender as I am sure he will continue to be, either here or at any
organization in the future."
— Cristina Habersetzer, Public Relations Manager, North America, BitDefender, worked directly with Rudi Bedy at BitDefender
"Rudi is deeply involved with Social Media as a channel of communication between the company and the
customer. His passion for social media is matched by in-depth knowledge of web technologies, which he
demonstrates on a daily basis as senior administrator of Malware City."
— Bogdan Botezatu, Senior Communication Specialist, BitDefender, worked directly with Rudi Bedy at BitDefender
"Rudi Gabriel has great knowledge in e-commerce, web sales and marketing and social media. It is great
working with him over the past three years and he was always a trust worthy colleague. His support helped
the German subsidiary of BitDefender to drive business and to achieve extremely positive feedback from
customers and the market. Thank you Rudy for working with us. Best regards, Harald Philipp"
— Harald Philipp, Managing Director, BitDefender GmbH, managed Rudi Bedy indirectly at BitDefender
"Rudi is a very creative & innovative Social Media professional. On multiple occasions he proved to be a
very good project manager, balancing everything the right way to keep major projects on track."
— Alexandru Antihi, Marketing Project Manager, BitDefender, worked with Rudi Bedy at BitDefender
"Rudi is an outstanding professional with a wealth of knowledge and experience in social media marketing
and relationship development. Rudi has done an incredible job in growing one of BitDefenders most
successful social communities (Malware City) and has succeeded in setting a president for quality and
excellence. It has been my pleasure and honor to work with Rudi and I am honored to endorse a person with
such an outstanding work ethic and bright future."
— Placide Saul Severe, Global Social Media Manager, BitDefender, managed Rudi Bedy at BitDefender