Me about myself

Rudi Gabriel Bedy
Rudi Gabriel BedyExperienced Marketer spiced with Digital Marketing

My Experience

2019 – Now

Marketing Communication Director

ADA Cosmetics International GmbH , June 2019 – Now

  • Further development of the positioning and communication strategy for the ADA Group and the product portfolio
  • Conception and implementation of ADA rebranding, CI guidelines, ADA brand books and corporate films
  • Redesign of all digital assets such as websites, shops, social channels, e-mail marketing and apps
  • Launch of an internationally successful 360-degree marketing campaign with a focus on dispenser solutions
  • Optimization of corporate, brand and product PR

Other Topics: E-Commerce, Corporate Brand Management, MarCom Strategy, Digital Market Research and Monitoring, Agency and internal Stakeholder Management, Online Marketing, International Trade Press, Compliance Topics.

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2018 – 2019

Kalfany Süße Werbung, Pulmoll,, Bären Company, Myeasysweets, Sylter Brisen, Bären Company

Chief Marketing Officer (CMO)

Kalfany Süße Werbung GmbH & Co. KG , February 2018 – March 2019

As Chief Marketing Officer (CMO), I was responsible for all business units of Kalfany Süße Werbung including parts of Sales:

Süße Werbung: B2B – Manufacturer of promotional products
BärenCompany: B2C/B2B – In-house production of fruit gums, franchise shops and online shop / E-commerce
MyEasySweets: B2C – Individualized sweets – E-commerce
Kalfany: B2C/B2B – production of hard candy and domestic/export distribution – brands (Pulmoll, Sylter Brisen, Cupper Sports, Kalfany), private label

  • Responsibility for the strategic positioning and alignment of marketing
  • Responsibility for product and marketing strategies as well as continuous further development of the international / national portfolio / innovation management
  • Development and implementation of all marketing activities with focus on digitalization (e-commerce, online marketing, social media)
  • Planning and development of the communication strategy
  • Execution and evaluation of markets analyses, competitive analyses as well as business analyses (market shares, net sales, DB’s, conversion, fans and followers).
  • Kalfany: Leading the sales organisation (Germany/Export) for grocery stores and pharmacies
  • Close coordination with the management, development and sales departments
  • Professional and disciplinary management of marketing employees
  • Scheduling, cost and budget control
  • Close cooperation with marketing service providers
  • Control of day-to-day business (operational/administrative)


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2016 – 2018

Testo SE & Co. KGaA - wir messen es

Senior Social Media Manager

Testo SE & Co. KGaA, July 2016 – January 2018

  • Development and implementation of a Global Social Media Strategy for Marketing, Sales, HR and other functions.
  • Definition of Local Social Media Strategies with country organizations based on the Global Strategy and roll-out of the activities.
  • Continuous support of the country organizations.
  • Responisble for developing global social media campaigns, online marketing measures and Marketing Automation.
  • Responsible for all the dialogues measures, content development and editorial planning.
  • Responsible for WW Online Monitoring (Blogs, News, Forums, Social Media, Print)

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2013 – 2016

Head of Social Media Marketing

Villeroy & Boch, July 2013 – June 2016

  • Further development and implementation of the group’s social media strategy in coordination with the business divisions and corporate communications
  • Integration of social media in the (digital) communications strategy and campaigns to reinforce the brand and as lead generation
  • Strategy and support for an international rollout in the country subsidiaries
  • Overall responsibility for dialogue measures and editorial planning of all central social media activities
  • Further development of the current social media channels to improve interaction with the target groups (B2B / B2C) and identification, preparation and development of the relevant channels and platforms including mobile
  • Project management KPI development and the corresponding results-oriented activity planning as well as budget, controlling and timing
  • Social media monitoring and reporting: analysis, reports, interpretation and optimisation
  • Working as a member of and management of national, international and interdisciplinary project teams
  • Consultation for and training of the business divisions and subsidiaries and HR
  • Management of the Community Manager and other trainees and interns
It’s a pleasure to work alongside Rudi. He’s very skilled concerning online analysis, SoMe and digital marketing. He is a very approachable colleague, highly professional and able to explore new solutions for the business. I have not doubts in recommending him as a good employee.
David Millon - Marketing Director - UK & Iberia, Villeroy & Boch AG
It’s a pleasure to work with Rudi. He is a highly innovative, effective and experienced social media evangelist. In his role at Villeroy & Boch he has a keen focus on the consumer needs and a superb ability to manage social media complexity while using analysis insights and specific technique. Rudi is also a great team player, always bringing out the best of his colleagues.
André May - Global Digital Lead - Luxury Fashion, Escada
Rudi is successfully managing all international social media activities at Villeroy & Boch. He is driving innovation and thereby constantly overachieving the goals with his team. It’s a pleasure to work with Rudi on customer oriented big data marketing.
Marc Wagner - Data Mining Manager, Villeroy & Boch AG
During my time in Rudi’s team we developed several social media campaigns which fulfil their targets by far. Rudi is always very passionate and enthusiastic in his projects. He has an excellent know-how about different social media channels and always good advices for his colleagues.
Sebastian Adams - Product Manager Bathroom Furniture, Villeroy & Boch AG

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