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Comedy Sketch: ‘At the end of the day you are an expert!’

I think this is one great Comedy Sketch about experts and how hard it is for them in the corporate world. Everything is wrapped in a short meeting to put the base for a new project. The lack of minimum knowledge which the other participants show about the expert's domain and their impossible visions about [...]

By |2017-07-12T21:07:49+00:00March 31st, 2014|Insights|1 Comment

Facebook Ads, Creation Process and Reports simplified by adding Objectives

As always I was looking at my Facebook Business Account to see how the ads are running and saw that some things have changed. In June Facebook announced that it will remove some of the ads types and that some of them will be merged. The announcement was also about the Page Post Like, Page [...]

By |2017-07-12T21:07:49+00:00October 10th, 2013|Insights|1 Comment

Few million facebook fans, but do they reflect the brand target group?

This is a question which I have put myself today. Are these brands that have few million fans, lying to themselves? Are those fans really from their target group and target countries? Should we really look up to them? I’ve seen many companies and talked to a lot of social media managers, mostly they start [...]

By |2017-07-12T21:07:50+00:00August 27th, 2013|Insights|1 Comment , Brands, Competitors and Open Data

It’s an old story and it’s definitely here to stay. Companies are using on Social Networks for the shortening service and for tracking who and from where they are coming. But is it safe? A bit to the story background and how I decided to write this. In the meantime I moved to Germany [...]

By |2017-07-12T21:07:50+00:00June 26th, 2013|Insights|1 Comment