There are lots and lots of tools with which you can monitor your brand, paid and free. Google Alerts mixed with a Feed Reader or e-mail notifications is one of the oldest methods I use and it is still a very good one. It is good because it’s using Google data directly and in real-time. [...]
Every time, now and then, one of the major social networks advertise with a mega super cool feature for brands, everybody is discussing it, writing about it, being and expert in it and dreaming about it. Some of you with the wish to implement it also for the company you work at or own, might [...]
Twitter is one of the most used real-time discussion platform out there, sometimes it’s hard to stay on top of things and know what exactly people are talking about most, in a region or another. A visual map of the most discussed things on twitter can help discovering new topics in your region but also [...]
Facebook Advertising is used by many companies to promote their Facebook Page, Posts, Events, Apps and product/services websites. Facebook is trying to give advertisers a lot of room to customize the ads and precisely target people who are interested. It is very important to have an objective before starting the ads, depending on that, you [...]
