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Tips: 9 things that make your Mobile Website Fail

Marketers see lots of mobile websites and campaigns fail, still some of the marketers who first pointed at their colleagues make the same mistakes afterwards. It’s maybe because despite the fact that they know what they should do, they don’t give that much importance to mobile. But wait, we all know that mobile is one [...]

By |2017-07-12T21:07:55+00:00December 20th, 2012|How To's|2 Comments

Guide: Blogger Outreach – How NOT to mess it up

Presuming that you’re not working for a multi-national that spends millions of marketing dollars or that you crawled out of your mother’s womb with a silver spoon, you would outreach to bloggers – like real men do; aka using the conventional methods of building relationships (vs. organizing a pitch via a super expensive PR agency [...]

By |2017-07-12T21:07:56+00:00December 18th, 2012|How To's|9 Comments

Facebook Advertising: CPC/CPM per country

Some time ago I’ve found a list of CPC per country for Facebook ads, it was very interesting to see what the average is for different countries and compare them in one place. It helped me to do some projections on costs faster for several countries but it also gave me a chance to analyze [...]

By |2017-07-12T21:07:56+00:00December 12th, 2012|Insights|22 Comments

Solving the Twitter-Instagram Issue with IFTTT

As you might have already found out, Twitter will no longer integrate with Instagram. After all, it seems that they have decided to include filters in their Twitter app, and ditch Instagram. It could be also because Instagram is owned by Facebook, even if there are different types of users on each of those social [...]

By |2017-07-12T21:07:57+00:00December 11th, 2012|How To's|0 Comments