Some time ago I’ve found a list of CPC per country for Facebook ads, it was very interesting to see what the average is for different countries and compare them in one place. It helped me to do some projections on costs faster for several countries but it also gave me a chance to analyze the costs compared to countries I didn’t consider till then. Several days ago I’ve tried to find it again, maybe I’ve lost the URL somewhere in my bookmarks but I can’t even find it by searching on Google for it.

So, I thought to publish a recent list of Facebook Advertising CPC per country because it might help a lot of advertisers have an overview of the current status. If you want more insights on how to set-up Facebook ads and what the best practices are, check this article out Facebook Ads: Understand, Set Up, Recycle .

facebook ads cpc cpm country

Compared to the last Facebook Advertising CPC per country list like this, I’ve seen there are some changes. For example the United States are no longer the most expensive country to target for you Facebook Ads and it has been replaced by Japan. Some big differences can be seen on the second place of the most expensive CPC prices, American Samoa has an average of $1.21 CPC which is strange compared to CPM.

The CPC/CPM Ads prices are not necessarily mirroring the country’s wealth, because we see countries like Germany having a CPC price of 0.50$ and Russia with 1.02$. I think the prices are based on the number of advertisers in those countries and their willingness to pay more, at least this is also what Facebook says about calculating the AVG CPC/CPM.

In some cases we see that the prices for CPC are bigger than CPM. That doesn’t necessarily mean to go with CPM, it means you should do a test and see what the CTR on the CPM ad is and see if you can get better results with the same money and CPC.

And below is the latest list with the Facebook Advertising CPM/CPC costs per country.

 Countryavg. CPCavg. CPM
  Japan$1.32$0.38
  American Samoa$1.21$0.09
  United States$1.09$0.22
  Australia$1.08$0.24
  Russia$1.02$0.40
  Switzerland$0.89$0.16
  Norway$0.87$0.16
  United Kingdom$0.79$0.16
  Guernsey$0.76$0.23
  New Zealand$0.76$0.16
  South Africa$0.75$0.25
  Canada$0.73$0.16
  Ireland$0.72$0.36
  Denmark$0.72$0.17
  Nigeria$0.72$0.15
  Sweden$0.70$0.16
  Iceland$0.69$0.34
  Israel$0.66$0.33
  Netherlands$0.65$0.15
  Kazakhstan$0.64$0.23
  Germany$0.59$0.11
  Cayman Islands$0.56$0.10
  Singapore$0.53$0.12
  Aland Islands$0.52$0.08
  Finland$0.51$0.09
  Liechtenstein$0.51$0.05
  Austria$0.49$0.11
  Ukraine$0.48$0.14
  Kuwait$0.45$0.09
  France$0.44$0.10
  United Arab Emirates$0.40$0.10
  Belgium$0.40$0.07
  Jersey$0.39$0.19
  Oman$0.36$0.09
  Bahrain$0.36$0.07
  Luxembourg$0.36$0.04
  South Korea$0.35$0.11
  Saudi Arabia$0.34$0.08
  Qatar$0.33$0.06
  U.S. Virgin Islands$0.33$0.06
  Lebanon$0.32$0.08
  Puerto Rico$0.32$0.07
  Hungary$0.31$0.15
  Spain$0.31$0.08
  Turks and Caicos Islands$0.30$0.06
  Hong Kong$0.29$0.08
  Italy$0.29$0.06
  Reunion$0.28$0.04
  Belarus$0.27$0.10
  Czech Republic$0.27$0.05
  Isle of Man$0.26$0.13
  Poland$0.26$0.06
  India$0.25$0.13
  Trinidad and Tobago$0.25$0.05
  Martinique$0.24$0.05
  Malta$0.24$0.05
  Guyana$0.23$0.05
  Guadeloupe$0.23$0.05
  Namibia$0.23$0.05
  Slovakia$0.23$0.04
  Panama$0.22$0.05
  Kenya$0.22$0.05
  New Caledonia$0.22$0.05
  Brazil$0.22$0.04
  French Polynesia$0.22$0.04
  Macao$0.21$0.05
  French Guiana$0.21$0.04
  Slovenia$0.21$0.03
  Antigua and Barbuda$0.21$0.03
  Faroe Islands$0.21$0.02
  Monaco$0.21$0.02
  Guatemala$0.20$0.05
  China$0.20$0.04
  Aruba$0.20$0.03
  Barbados$0.20$0.03
  Iraq$0.19$0.10
  Malaysia$0.19$0.05
  Egypt$0.19$0.04
  Portugal$0.19$0.04
  Bahamas$0.19$0.04
  British Virgin Islands$0.19$0.03
  Greenland$0.19$0.02
  Vatican$0.18$0.09
  Burundi$0.18$0.09
  Latvia$0.18$0.04
  Uzbekistan$0.18$0.04
  Costa Rica$0.18$0.04
  Jordan$0.18$0.04
  Saint Kitts and Nevis$0.18$0.02
  Indonesia$0.17$0.09
  Papua New Guinea$0.17$0.05
  Kyrgyzstan$0.17$0.04
  Ghana$0.17$0.04
  Taiwan$0.17$0.04
  Azerbaijan$0.17$0.04
  Romania$0.17$0.03
  Estonia$0.17$0.03
  Grenada$0.17$0.02
  Gibraltar$0.17$0.02
  Tanzania$0.16$0.06
  Angola$0.16$0.04
  Jamaica$0.16$0.04
  Cyprus$0.16$0.03
  Botswana$0.15$0.03
  Turkey$0.15$0.03
  Pakistan$0.15$0.03
  Mozambique$0.15$0.03
  Saint Lucia$0.15$0.03
  Andorra$0.15$0.02
  Chile$0.14$0.04
  Mexico$0.14$0.04
  Lesotho$0.14$0.03
  Dominican Republic$0.14$0.03
  Thailand$0.14$0.03
  Mauritius$0.14$0.03
  Honduras$0.14$0.03
  Belize$0.14$0.03
  Greece$0.14$0.03
  Suriname$0.14$0.03
  Lithuania$0.14$0.02
  Bolivia$0.13$0.07
  Haiti$0.13$0.07
  Zambia$0.13$0.06
  Morocco$0.13$0.03
  Sri Lanka$0.13$0.03
  Saint Vincent and the Grenadines$0.13$0.03
  Dominica$0.13$0.02
  Guam$0.13$0.02
  Mayotte$0.13$0.02
  El Salvador$0.12$0.03
  Armenia$0.12$0.02
  Colombia$0.12$0.02
  San Marino$0.12$0.01
  Anguilla$0.12$0.01
  Benin$0.11$0.06
  Samoa$0.11$0.03
  Afghanistan$0.11$0.03
  Uganda$0.11$0.03
  Argentina$0.11$0.03
  Libya$0.11$0.02
  Yemen$0.11$0.02
  Moldova$0.11$0.02
  Swaziland$0.11$0.02
  Croatia$0.11$0.02
  Nauru$0.11$0.02
  Peru$0.11$0.02
  Uruguay$0.11$0.02
  Philippines$0.11$0.02
  Palestinian Territory$0.11$0.02
  Bulgaria$0.11$0.02
  Paraguay$0.11$0.02
  Malawi$0.10$0.04
  Cameroon$0.10$0.03
  Venezuela$0.10$0.02
  Bangladesh$0.10$0.02
  Rwanda$0.10$0.02
  Nicaragua$0.10$0.02
  Brunei$0.09$0.05
  Gabon$0.09$0.03
  Tajikistan$0.09$0.03
  Fiji$0.09$0.02
  Cambodia$0.09$0.02
  Republic of the Congo$0.09$0.02
  Algeria$0.09$0.02
  Turkmenistan$0.09$0.02
  Madagascar$0.09$0.02
  Seychelles$0.09$0.01
  Vanuatu$0.09$0.01
  Maldives$0.09$0.01
  Tonga$0.09$0.01
  Laos$0.09$0.01
  Falkland Islands$0.09$0.01
  Vietnam$0.09$0.01
  Nepal$0.08$0.02
  Equatorial Guinea$0.08$0.02
  Solomon Islands$0.08$0.02
  Senegal$0.08$0.02
  Northern Mariana Islands$0.08$0.01
  Tunisia$0.08$0.01
  Democratic Republic of the Congo$0.08$0.01
  Cape Verde$0.08$0.01
  Palau$0.08$0.01
  Sao Tome and Principe$0.07$0.02
  Somalia$0.07$0.02
  Togo$0.07$0.02
  Sierra Leone$0.07$0.02
  Burkina Faso$0.07$0.02
  Ethiopia$0.07$0.02
  Gambia$0.07$0.02
  Mali$0.07$0.02
  Serbia$0.07$0.01
  Micronesia$0.07$0.01
  Bhutan$0.07$0.01
  Georgia$0.07$0.01
  Albania$0.07$0.01
  Kiribati$0.07$0.01
  Eritrea$0.06$0.02
  Guinea$0.06$0.02
  Niger$0.06$0.01
  Chad$0.06$0.01
  Central African Republic$0.06$0.01
  Mongolia$0.06$0.01
  Marshall Islands$0.06$0.01
  Tuvalu$0.06$0.01
  Mauritania$0.06$0.01
  Djibouti$0.06$0.01
  Comoros$0.05$0.02
  Bosnia and Herzegovina$0.05$0.01
  Macedonia$0.05$0.01
  Montenegro$0.05$0.01

 

Get the full list as an image on Pinterest here http://pinterest.com/pin/575405289860516201/

If you enjoyed the article and you find it useful, share it!

Be sure to check also:

And: Connect with me on LinkedIn, Follow me on Twitter, Add me to your circles or go up for all the details.

By | 2017-07-12T21:07:56+00:00 December 12th, 2012|Insights|17 Comments

17 Comments

  1. […] câteva statistici utile și edificatoare cu privire la costul mediu pentru Facebook ads în funcție de țară. Cu această […]

  2. Aline Müller (@alinerm) August 6, 2013 at 6:51 am - Reply

    What is the source of this list?

    • Rudi Gabriel Bedy May 28, 2016 at 7:23 pm - Reply

      Several sources including self testing. By now the numbers should have changed, but they work as a guideline.

  3. […] What does this deviation from the target group actually mean? Well, it means targeting countries and targeting groups that are not relevant to the company, but who are very active, easy to get a like from and cheap. A list of country CPM/CPC list which might be outdated but which can be used as a reference is here: Facebook Advertising: CPC/CPM per country […]

  4. […] the unitary value and the other one will show the value per a thousand clicks. Brought to us by rudyberry.com this neat infographic will clearly show us the prices that countries pay. For example, the country […]

  5. nice October 17, 2013 at 7:47 pm - Reply

    wow! good job there bro. really useful and interesting

    • Carrie May 21, 2016 at 5:56 am - Reply

      Your answer lifts the intiellgence of the debate.

  6. Azm December 6, 2013 at 5:46 pm - Reply

    There statistics are now a year old. Any update

  7. Brillie December 11, 2013 at 3:02 pm - Reply

    Hi,,
    i need your help to explain this.
    I run cpm campaign, it shows 72000 impression, cost per 1000 is 0.02. so, I need pay less than $2 right?
    but why I pay more than $5. They give higher rate for 1 click.

    • Rudi Gabriel Bedy January 29, 2014 at 11:08 am - Reply

      Depends on what you have set-up, meaning for what you want to be charged: CPM or CPC? If it’s CPC you will have less impressions but more clicks…they optimize it that way.

  8. Andi B June 17, 2014 at 8:46 pm - Reply

    SOURCE??!?

    • Rudi Gabriel Bedy May 28, 2016 at 7:21 pm - Reply

      There are several sources which I used at that time, including testing myself. But at the end, you need to see for yourself as this should only be seen as a guideline.

  9. […] a unitary value and a other one will uncover a value per a thousand clicks. Brought to us by rudyberry.com this neat infographic will clearly uncover us a prices that countries pay. For example, a nation […]

  10. Kath February 26, 2015 at 3:22 am - Reply

    Hi! Is this rates for mobile or for website? thanks!

    • Rudi Gabriel Bedy May 28, 2016 at 7:20 pm - Reply

      This list is pretty old, it was a general list for Desktop and Mobile. But I still think that those prices can be used as a guide.

  11. Waqas ahmad March 9, 2017 at 8:55 am - Reply

    Romania, Czech Republic, Hungary, Poland, Cyprus, and a few other European countries should be your first campaign target. Next you can target bigger nations such as germany, france, and others. Nice information share. Thanks a lot

  12. love spell July 6, 2017 at 2:00 am - Reply

    Hi,I log on to your blogs named “Facebook Advertising: CPC/CPM per country | Rudi Gabriel Bedy – Online Marketing” regularly.Your story-telling style is witty, keep doing what you’re doing! And you can look our website about love spell.

Leave A Comment