Facebook Advertising: CPC/CPM per country

by Rudi Gabriel Bedy

Some time ago I’ve found a list of CPC per country for Facebook ads, it was very interesting to see what the average is for different countries and compare them in one place. It helped me to do some projections on costs faster for several countries but it also gave me a chance to analyze the costs compared to countries I didn’t consider till then. Several days ago I’ve tried to find it again, maybe I’ve lost the URL somewhere in my bookmarks but I can’t even find it by searching on Google for it.

So, I thought to publish a recent list of Facebook Advertising CPC per country because it might help a lot of advertisers have an overview of the current status. If you want more insights on how to set-up Facebook ads and what the best practices are, check this article out Facebook Ads: Understand, Set Up, Recycle .

facebook ads cpc cpm country

Compared to the last Facebook Advertising CPC per country list like this, I’ve seen there are some changes. For example the United States are no longer the most expensive country to target for you Facebook Ads and it has been replaced by Japan. Some big differences can be seen on the second place of the most expensive CPC prices, American Samoa has an average of $1.21 CPC which is strange compared to CPM.

The CPC/CPM Ads prices are not necessarily mirroring the country’s wealth, because we see countries like Germany having a CPC price of 0.50$ and Russia with 1.02$. I think the prices are based on the number of advertisers in those countries and their willingness to pay more, at least this is also what Facebook says about calculating the AVG CPC/CPM.

In some cases we see that the prices for CPC are bigger than CPM. That doesn’t necessarily mean to go with CPM, it means you should do a test and see what the CTR on the CPM ad is and see if you can get better results with the same money and CPC.

And below is the latest list with the Facebook Advertising CPM/CPC costs per country.

 Country avg. CPC avg. CPM
  Japan $1.32 $0.38
  American Samoa $1.21 $0.09
  United States $1.09 $0.22
  Australia $1.08 $0.24
  Russia $1.02 $0.40
  Switzerland $0.89 $0.16
  Norway $0.87 $0.16
  United Kingdom $0.79 $0.16
  Guernsey $0.76 $0.23
  New Zealand $0.76 $0.16
  South Africa $0.75 $0.25
  Canada $0.73 $0.16
  Ireland $0.72 $0.36
  Denmark $0.72 $0.17
  Nigeria $0.72 $0.15
  Sweden $0.70 $0.16
  Iceland $0.69 $0.34
  Israel $0.66 $0.33
  Netherlands $0.65 $0.15
  Kazakhstan $0.64 $0.23
  Germany $0.59 $0.11
  Cayman Islands $0.56 $0.10
  Singapore $0.53 $0.12
  Aland Islands $0.52 $0.08
  Finland $0.51 $0.09
  Liechtenstein $0.51 $0.05
  Austria $0.49 $0.11
  Ukraine $0.48 $0.14
  Kuwait $0.45 $0.09
  France $0.44 $0.10
  United Arab Emirates $0.40 $0.10
  Belgium $0.40 $0.07
  Jersey $0.39 $0.19
  Oman $0.36 $0.09
  Bahrain $0.36 $0.07
  Luxembourg $0.36 $0.04
  South Korea $0.35 $0.11
  Saudi Arabia $0.34 $0.08
  Qatar $0.33 $0.06
  U.S. Virgin Islands $0.33 $0.06
  Lebanon $0.32 $0.08
  Puerto Rico $0.32 $0.07
  Hungary $0.31 $0.15
  Spain $0.31 $0.08
  Turks and Caicos Islands $0.30 $0.06
  Hong Kong $0.29 $0.08
  Italy $0.29 $0.06
  Reunion $0.28 $0.04
  Belarus $0.27 $0.10
  Czech Republic $0.27 $0.05
  Isle of Man $0.26 $0.13
  Poland $0.26 $0.06
  India $0.25 $0.13
  Trinidad and Tobago $0.25 $0.05
  Martinique $0.24 $0.05
  Malta $0.24 $0.05
  Guyana $0.23 $0.05
  Guadeloupe $0.23 $0.05
  Namibia $0.23 $0.05
  Slovakia $0.23 $0.04
  Panama $0.22 $0.05
  Kenya $0.22 $0.05
  New Caledonia $0.22 $0.05
  Brazil $0.22 $0.04
  French Polynesia $0.22 $0.04
  Macao $0.21 $0.05
  French Guiana $0.21 $0.04
  Slovenia $0.21 $0.03
  Antigua and Barbuda $0.21 $0.03
  Faroe Islands $0.21 $0.02
  Monaco $0.21 $0.02
  Guatemala $0.20 $0.05
  China $0.20 $0.04
  Aruba $0.20 $0.03
  Barbados $0.20 $0.03
  Iraq $0.19 $0.10
  Malaysia $0.19 $0.05
  Egypt $0.19 $0.04
  Portugal $0.19 $0.04
  Bahamas $0.19 $0.04
  British Virgin Islands $0.19 $0.03
  Greenland $0.19 $0.02
  Vatican $0.18 $0.09
  Burundi $0.18 $0.09
  Latvia $0.18 $0.04
  Uzbekistan $0.18 $0.04
  Costa Rica $0.18 $0.04
  Jordan $0.18 $0.04
  Saint Kitts and Nevis $0.18 $0.02
  Indonesia $0.17 $0.09
  Papua New Guinea $0.17 $0.05
  Kyrgyzstan $0.17 $0.04
  Ghana $0.17 $0.04
  Taiwan $0.17 $0.04
  Azerbaijan $0.17 $0.04
  Romania $0.17 $0.03
  Estonia $0.17 $0.03
  Grenada $0.17 $0.02
  Gibraltar $0.17 $0.02
  Tanzania $0.16 $0.06
  Angola $0.16 $0.04
  Jamaica $0.16 $0.04
  Cyprus $0.16 $0.03
  Botswana $0.15 $0.03
  Turkey $0.15 $0.03
  Pakistan $0.15 $0.03
  Mozambique $0.15 $0.03
  Saint Lucia $0.15 $0.03
  Andorra $0.15 $0.02
  Chile $0.14 $0.04
  Mexico $0.14 $0.04
  Lesotho $0.14 $0.03
  Dominican Republic $0.14 $0.03
  Thailand $0.14 $0.03
  Mauritius $0.14 $0.03
  Honduras $0.14 $0.03
  Belize $0.14 $0.03
  Greece $0.14 $0.03
  Suriname $0.14 $0.03
  Lithuania $0.14 $0.02
  Bolivia $0.13 $0.07
  Haiti $0.13 $0.07
  Zambia $0.13 $0.06
  Morocco $0.13 $0.03
  Sri Lanka $0.13 $0.03
  Saint Vincent and the Grenadines $0.13 $0.03
  Dominica $0.13 $0.02
  Guam $0.13 $0.02
  Mayotte $0.13 $0.02
  El Salvador $0.12 $0.03
  Armenia $0.12 $0.02
  Colombia $0.12 $0.02
  San Marino $0.12 $0.01
  Anguilla $0.12 $0.01
  Benin $0.11 $0.06
  Samoa $0.11 $0.03
  Afghanistan $0.11 $0.03
  Uganda $0.11 $0.03
  Argentina $0.11 $0.03
  Libya $0.11 $0.02
  Yemen $0.11 $0.02
  Moldova $0.11 $0.02
  Swaziland $0.11 $0.02
  Croatia $0.11 $0.02
  Nauru $0.11 $0.02
  Peru $0.11 $0.02
  Uruguay $0.11 $0.02
  Philippines $0.11 $0.02
  Palestinian Territory $0.11 $0.02
  Bulgaria $0.11 $0.02
  Paraguay $0.11 $0.02
  Malawi $0.10 $0.04
  Cameroon $0.10 $0.03
  Venezuela $0.10 $0.02
  Bangladesh $0.10 $0.02
  Rwanda $0.10 $0.02
  Nicaragua $0.10 $0.02
  Brunei $0.09 $0.05
  Gabon $0.09 $0.03
  Tajikistan $0.09 $0.03
  Fiji $0.09 $0.02
  Cambodia $0.09 $0.02
  Republic of the Congo $0.09 $0.02
  Algeria $0.09 $0.02
  Turkmenistan $0.09 $0.02
  Madagascar $0.09 $0.02
  Seychelles $0.09 $0.01
  Vanuatu $0.09 $0.01
  Maldives $0.09 $0.01
  Tonga $0.09 $0.01
  Laos $0.09 $0.01
  Falkland Islands $0.09 $0.01
  Vietnam $0.09 $0.01
  Nepal $0.08 $0.02
  Equatorial Guinea $0.08 $0.02
  Solomon Islands $0.08 $0.02
  Senegal $0.08 $0.02
  Northern Mariana Islands $0.08 $0.01
  Tunisia $0.08 $0.01
  Democratic Republic of the Congo $0.08 $0.01
  Cape Verde $0.08 $0.01
  Palau $0.08 $0.01
  Sao Tome and Principe $0.07 $0.02
  Somalia $0.07 $0.02
  Togo $0.07 $0.02
  Sierra Leone $0.07 $0.02
  Burkina Faso $0.07 $0.02
  Ethiopia $0.07 $0.02
  Gambia $0.07 $0.02
  Mali $0.07 $0.02
  Serbia $0.07 $0.01
  Micronesia $0.07 $0.01
  Bhutan $0.07 $0.01
  Georgia $0.07 $0.01
  Albania $0.07 $0.01
  Kiribati $0.07 $0.01
  Eritrea $0.06 $0.02
  Guinea $0.06 $0.02
  Niger $0.06 $0.01
  Chad $0.06 $0.01
  Central African Republic $0.06 $0.01
  Mongolia $0.06 $0.01
  Marshall Islands $0.06 $0.01
  Tuvalu $0.06 $0.01
  Mauritania $0.06 $0.01
  Djibouti $0.06 $0.01
  Comoros $0.05 $0.02
  Bosnia and Herzegovina $0.05 $0.01
  Macedonia $0.05 $0.01
  Montenegro $0.05 $0.01

 

Get the full list as an image on Pinterest here http://pinterest.com/pin/575405289860516201/

If you enjoyed the article and you find it useful, share it!

Be sure to check also:

And: Connect with me on LinkedIn, Follow me on Twitter, Add me to your circles or go up for all the details.