The Insights Category | Rudi Gabriel Bedy - Online Marketing Experienced Online Marketer spiced with Social Media Wed, 15 Nov 2017 12:42:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Insights: New Facebook Page Design 2016 http://www.rudibedy.com/blog/new-facebook-page-design-2016/ http://www.rudibedy.com/blog/new-facebook-page-design-2016/#comments Fri, 03 Jun 2016 10:04:20 +0000 http://www.rudibedy.com/?p=2332   Facebook works again on a new design for it's Pages. In the new design they mostly changed the public view of the Facebook Page,  but also the Admin view has gotten some small changes, offering a better overview of the page and informations. So let's go a bit into the [...]

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]]> http://www.rudibedy.com/blog/new-facebook-page-design-2016/feed/ 76 Insights: How Villeroy & Boch uses Social Media http://www.rudibedy.com/blog/villeroy-boch-social-media-insights/ http://www.rudibedy.com/blog/villeroy-boch-social-media-insights/#comments Wed, 13 Apr 2016 22:03:34 +0000 http://www.rudibedy.com/?p=2087 Around three billion people worldwide are online — and every day, one in two of them uses Facebook, one in three uses YouTube and one in eight uses Instagram. Social media channels are booming. And they provide an excellent platform for companies, brands and products to present themselves. For Villeroy & Boch, the social [...]

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]]> http://www.rudibedy.com/blog/villeroy-boch-social-media-insights/feed/ 59 Insights: How my personal brand logo has grown with me http://www.rudibedy.com/blog/how-my-personal-brand-logo-has-grown-with-me/ http://www.rudibedy.com/blog/how-my-personal-brand-logo-has-grown-with-me/#comments Mon, 21 Mar 2016 20:17:46 +0000 http://www.rudibedy.com/?p=1379 It was a week ago when I realized my personal brand logo and online appearance are to dark for what I stand for and what I developed into. It was a "not happy with the old one" moment, which occurred few times in the past years at different moments and in different situations. I always [...]

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]]> http://www.rudibedy.com/blog/how-my-personal-brand-logo-has-grown-with-me/feed/ 66 Videos can actually have a high impact on Facebook, contrary to belief http://www.rudibedy.com/blog/videos-can-actually-high-impact-facebook-contrary-belief/ http://www.rudibedy.com/blog/videos-can-actually-high-impact-facebook-contrary-belief/#comments Tue, 22 Jul 2014 21:02:09 +0000 http://www.rudibedy.com/?p=1238 One thing that I hear often and have also seen in a few studies, is that it makes no sense to promote a Video on Facebook. It would only be a flop which would not get any engagement and make the users mad. Well, I can say it is so, in the most used way [...]

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]]> http://www.rudibedy.com/blog/videos-can-actually-high-impact-facebook-contrary-belief/feed/ 1 Comedy Sketch: ‘At the end of the day you are an expert!’ http://www.rudibedy.com/blog/end-day-expert-comedy-sketch/ http://www.rudibedy.com/blog/end-day-expert-comedy-sketch/#comments Mon, 31 Mar 2014 13:02:24 +0000 http://www.rudibedy.com/?p=1213 I think this is one great Comedy Sketch about experts and how hard it is for them in the corporate world. Everything is wrapped in a short meeting to put the base for a new project. The lack of minimum knowledge which the other participants show about the expert's domain and their impossible visions about [...]

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]]> http://www.rudibedy.com/blog/end-day-expert-comedy-sketch/feed/ 1 Facebook Ads, Creation Process and Reports simplified by adding Objectives http://www.rudibedy.com/blog/facebook-ads-creation-process-reports-simplified-adding-objectives/ http://www.rudibedy.com/blog/facebook-ads-creation-process-reports-simplified-adding-objectives/#comments Thu, 10 Oct 2013 13:54:17 +0000 http://www.rudibedy.com/?p=1161 As always I was looking at my Facebook Business Account to see how the ads are running and saw that some things have changed. In June Facebook announced that it will remove some of the ads types and that some of them will be merged. The announcement was also about the Page Post Like, Page [...]

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]]> http://www.rudibedy.com/blog/facebook-ads-creation-process-reports-simplified-adding-objectives/feed/ 2 Few million facebook fans, but do they reflect the brand target group? http://www.rudibedy.com/blog/few-million-facebook-fans-but-do-they-reflect-the-brand-target-group/ http://www.rudibedy.com/blog/few-million-facebook-fans-but-do-they-reflect-the-brand-target-group/#comments Tue, 27 Aug 2013 20:41:44 +0000 http://www.rudibedy.com/?p=1149 This is a question which I have put myself today. Are these brands that have few million fans, lying to themselves? Are those fans really from their target group and target countries? Should we really look up to them? I’ve seen many companies and talked to a lot of social media managers, mostly they start [...]

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]]> http://www.rudibedy.com/blog/few-million-facebook-fans-but-do-they-reflect-the-brand-target-group/feed/ 1 Bit.ly , Brands, Competitors and Open Data http://www.rudibedy.com/blog/bit-ly-brands-competitors-and-open-data/ http://www.rudibedy.com/blog/bit-ly-brands-competitors-and-open-data/#comments Wed, 26 Jun 2013 20:38:02 +0000 http://www.rudibedy.com/?p=1135 It’s an old story and it’s definitely here to stay. Companies are using Bit.ly on Social Networks for the shortening service and for tracking who and from where they are coming. But is it safe? A bit to the story background and how I decided to write this. In the meantime I moved to Germany [...]

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]]> http://www.rudibedy.com/blog/bit-ly-brands-competitors-and-open-data/feed/ 1 Digital Marketing Jobs in Germany? http://www.rudibedy.com/blog/digital-marketing-jobs-germany/ http://www.rudibedy.com/blog/digital-marketing-jobs-germany/#comments Mon, 20 May 2013 09:50:41 +0000 http://www.rudibedy.com/?p=1111 Many of the Marketers don’t have a need to stay in a specific region or country, so they are quite flexible into moving when it comes to their career. And by landing here, you are most probably looking for a new Job opportunity in Germany. The title says it, you have been looking for Jobportal [...]

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]]> http://www.rudibedy.com/blog/digital-marketing-jobs-germany/feed/ 4 More than a Presentation Resume of my professional life http://www.rudibedy.com/blog/more-than-a-presentation-resume-of-my-professional-life/ http://www.rudibedy.com/blog/more-than-a-presentation-resume-of-my-professional-life/#respond Sat, 20 Apr 2013 10:04:46 +0000 http://www.rudibedy.com/?p=1090 One week ago I was looking again on my online CV and found out that it is very impersonal and very focused on my professional life and nothing else. In the classic CV’s, you can not extract information about how the person is or what his/her past looks like. Neither can you see how he/she [...]

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]]> http://www.rudibedy.com/blog/more-than-a-presentation-resume-of-my-professional-life/feed/ 0 15 tools that may come in handy in your online life http://www.rudibedy.com/blog/15-tools-that-may-come-in-handy-in-your-online-life/ http://www.rudibedy.com/blog/15-tools-that-may-come-in-handy-in-your-online-life/#comments Sun, 31 Mar 2013 13:27:35 +0000 http://www.rudibedy.com/?p=1041 In time, I’ve came across many tools which I found very good or at least interesting because they were covering things that the popular tools didn’t.  Some of the tools are for Web Analytics, some are for Social Media Monitoring, some are for website improvements and some are just for fun.     Let’s get [...]

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]]> http://www.rudibedy.com/blog/15-tools-that-may-come-in-handy-in-your-online-life/feed/ 1 What is a workday without a bit of fun? http://www.rudibedy.com/blog/what-is-a-workday-without-a-bit-of-fun/ http://www.rudibedy.com/blog/what-is-a-workday-without-a-bit-of-fun/#respond Mon, 11 Mar 2013 19:59:23 +0000 http://www.rudibedy.com/?p=953 I was thinking today what a workday would look like without a bit of fun. I immediately had a repulsion to that, imagining some workers doing their jobs like machines and then getting home tired and with no mood doing anything else but sleeping. Hard work in moments which request this is necessary, let’s think [...]

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]]> http://www.rudibedy.com/blog/what-is-a-workday-without-a-bit-of-fun/feed/ 0 Viral Car Commercials You May Have Missed http://www.rudibedy.com/blog/viral-car-commercials-what-you-may-have-missed/ http://www.rudibedy.com/blog/viral-car-commercials-what-you-may-have-missed/#comments Thu, 21 Feb 2013 14:00:14 +0000 http://www.rudibedy.com/?p=933 Today I started to check out the viral car commercials which I may have missed because of other stuff I had to do. So I thought, why not share with others who can’t spend a lot of time searching for new virals. One of my colleagues in high-school had a cabrio, in full winter he [...]

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]]> http://www.rudibedy.com/blog/viral-car-commercials-what-you-may-have-missed/feed/ 1 Get Mentions and Votes, because it’s benefic for your SEO http://www.rudibedy.com/blog/get-mentions-and-votes-because-its-benefic-for-your-seo/ http://www.rudibedy.com/blog/get-mentions-and-votes-because-its-benefic-for-your-seo/#comments Wed, 09 Jan 2013 21:05:23 +0000 http://www.rudibedy.com/?p=790 We all read articles and debates about if and how much Social Signals are affecting the rank on the SERP. Some while ago I wrote an article about why Social Media Optimization of your website is important to SEO where I emphasized that good SEO with optimizing your website for social and “getting valuable mentions/votes [...]

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]]> http://www.rudibedy.com/blog/get-mentions-and-votes-because-its-benefic-for-your-seo/feed/ 10 Facebook Advertising: CPC/CPM per country http://www.rudibedy.com/blog/facebook-advertising-cpc-cpm-per-country/ http://www.rudibedy.com/blog/facebook-advertising-cpc-cpm-per-country/#comments Wed, 12 Dec 2012 11:44:27 +0000 http://www.rudibedy.com/?p=628 Some time ago I’ve found a list of CPC per country for Facebook ads, it was very interesting to see what the average is for different countries and compare them in one place. It helped me to do some projections on costs faster for several countries but it also gave me a chance to analyze [...]

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]]> http://www.rudibedy.com/blog/facebook-advertising-cpc-cpm-per-country/feed/ 28 The hidden costs of having the Top Services from Social Networks http://www.rudibedy.com/blog/the-hidden-costs-of-having-the-top-services-from-social-networks/ http://www.rudibedy.com/blog/the-hidden-costs-of-having-the-top-services-from-social-networks/#comments Fri, 07 Dec 2012 21:49:44 +0000 http://www.rudibedy.com/?p=533 Every time, now and then, one of the major social networks advertise with a mega super cool feature for brands, everybody is discussing it, writing about it, being and expert in it and dreaming about it. Some of you with the wish to implement it also for the company you work at or own, might [...]

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]]> http://www.rudibedy.com/blog/the-hidden-costs-of-having-the-top-services-from-social-networks/feed/ 2 Visual map of top twitter discussions in your region http://www.rudibedy.com/blog/visual-map-of-top-twitter-discussions-in-your-region/ http://www.rudibedy.com/blog/visual-map-of-top-twitter-discussions-in-your-region/#comments Fri, 30 Nov 2012 11:57:16 +0000 http://www.rudibedy.com/?p=511 Twitter is one of the most used real-time discussion platform out there, sometimes it’s hard to stay on top of things and know what exactly people are talking about most, in a region or another. A visual map of the most discussed things on twitter can help discovering new topics in your region but also [...]

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]]> http://www.rudibedy.com/blog/visual-map-of-top-twitter-discussions-in-your-region/feed/ 3 E-commerce getting social with Amazon Pages http://www.rudibedy.com/blog/e-commerce-getting-social-with-amazon-pages/ http://www.rudibedy.com/blog/e-commerce-getting-social-with-amazon-pages/#respond Tue, 20 Nov 2012 16:09:11 +0000 http://www.rudibedy.com/?p=419 Amazon is slowly and silently launching it’s new service which aims at combining Social Media with E-commerce. The new service will facilitate brands to have a more interactive store on Amazon and integrate with already established social networks such as Facebook and Twitter. At this moment it is unknown if they will also integrate with [...]

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]]> http://www.rudibedy.com/blog/e-commerce-getting-social-with-amazon-pages/feed/ 0 Creative Digital Marketing examples on YouTube http://www.rudibedy.com/blog/creative-digital-marketing-examples-on-youtube/ http://www.rudibedy.com/blog/creative-digital-marketing-examples-on-youtube/#respond Sat, 17 Nov 2012 16:05:59 +0000 http://www.rudibedy.com/?p=387 Several weeks ago I stumbled upon a very interesting YouTube channel, it is called “Show and Tell Europe”. The channel is managed by D&AD, an organization which is composed out of creative, design and advertising communities. From their point of view “D&AD exists to inform, educate and inspire those who work in and around the [...]

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]]> http://www.rudibedy.com/blog/creative-digital-marketing-examples-on-youtube/feed/ 0 Facebook introduced Pages Feed after criticism http://www.rudibedy.com/blog/facebook-introduced-pages-feed-after-criticism/ http://www.rudibedy.com/blog/facebook-introduced-pages-feed-after-criticism/#comments Thu, 15 Nov 2012 10:50:26 +0000 http://www.rudibedy.com/?p=373 After criticism from companies that their posts were not reaching the users as they should through the news feed, Facebook introduced yesterday a new feature called “Pages Feed”. The complains were not only coming from the companies which wanted to reach the fans they already acquired, but also from Facebook users who wanted to see [...]

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